AMD Industries

Type: Corporate
Location: Cicero, Illinois

Size: 8000 SQ FT
Completion: 2011

AMD Industries called on Widler Architectural to provide architectural and design services for its Retail Innovation Center. The company tests and validates retail concepts by recreating shopper experiences. For that reason, unadorned design elements were imperative for the company’s innovation center.

Widler was tasked with connecting the main conference room, office space and warehouse while providing a visual throughway to the warehouse floor. Widler’s solution, based on a simple concept that related to the clients’ practice, included a conference room with a one-way mirror to view dual display vignettes; a product-creation laboratory; a retail display area; and staff kitchenette.